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This paper is in the following e-collection/theme issue:

Big Data for Health Promotion and Health Equity (68) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (2603) Infodemiology and Infoveillance (1948) Adverse Drug Events Detection, Pharmacovigilance and Surveillance (256) Mass Media/Social Media Communication and Campaigns (778) Pharmacovigilance (236) Pharmacology and Pharmaceutics (157) Infoveillance and Social Listening (388)

Published on in Vol 18 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/85641, first published .
Woman checks medication bottle while looking at Twitter on phone

Tweets Surrounding Pharmaceutical Drug Brands With Top Direct-to-Consumer TV-Advertising Budgets: Social Media Listening Study

Tweets Surrounding Pharmaceutical Drug Brands With Top Direct-to-Consumer TV-Advertising Budgets: Social Media Listening Study

Authors of this article:

Wendy Macias1 Author Orcid Image ;   María Belén Navarro Castillo2 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Wendy Macias   1 * , PhD ;   María Belén Navarro Castillo   2 * , MS

1 Department of Strategic Communication, Texas Christian University, Fort Worth, TX, United States

2 AECOM, Dallas, TX, United States

*all authors contributed equally

Corresponding Author:

  • Wendy Macias, PhD
  • Department of Strategic Communication
  • Texas Christian University
  • TCU Box 298065
  • Fort Worth, TX 76129
  • United States
  • Phone: 1 817 257 4577
  • Email: w.macias@tcu.edu